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7. February 2023

Repositioning of a coaching company

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Thursday, 02 May 2019 / Published in Cases

Repositioning of a coaching company

How to survive in the flooded market of coaches? You have to stand out and go a creative and different way. While most trainers and coaches emphasize their skills, performance and certificates, few respond to the actual recipient of their messages – the client.

Together with a client, we therefore developed a completely new, digitally-supported placement. From the web presence to social media to the development of new potential target groups and markets, we turned the entire business model upside down and thought once in a different direction. We asked ourselves what was going on in the head of the company that needed coaching or training, what pain points it felt and how we could help these companies. The placement of the added value and the personal and real communication were the key to success here.

 

The result: A completely new self-image and an innovative, contemporary and appealing positioning, which makes the company stand out in the thicket of other coaches and consultants.

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Innovation Profiler and Future Strategist Alexander Pinker helps companies to identify the traces of change at an early stage and to establish an innovation culture. Together, we search for current future trends and technologies, develop innovative ideas and concepts or find the right partners for implementation.

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