Now it is also available as eBook! My first book “Innovate Retail – Innovation Technologies and Digital Strategies for Retailers”!
The book “Innovate Retail” is intended to make the vision of an omnichanell retail tangible. Not only are different possibilities and technologies presented on the basis of various best-practice examples, but also the usage aspects of retailers and customers are highlighted through expert interviews and customer surveys. Alexander Pinker describes the possibilities that retailers in Germany have to prepare for the future. Through discussions with retailers, associations, customers and technology experts, the Innovation Profiler gets to the bottom of the opportunities for dealers.
The book was published by Disserta Verlag in July 2018.