There is a digital jolt going through the event industry. The topics of digital transformation and digital innovation are as indispensable for the organizers of trade fairs and conferences as they are for the other industries. They must always reinvent and develop themselves. The trade fair visitor and his added value at a glance.
Alexander Pinker was able to cover the high-tech part in his function as project manager for multimedia and new technologies at GMM AG and on behalf of Medienberatung der Wirtschaft (MBW). The aim was to prepare the audience for the event industry of the future and to give them inspiration as to which direction the events can take today. All under the motto „Digital Innovation – Is the Event Industry Ready for the Future?