The retail sector is increasingly facing new challenges. Rising costs, changes in consumer behaviour and the development of networked technology all call for a rethink. In his first book, author Alexander Pinker, founder of the Medialist Innovation Group, focuses on innovation technologies and digital strategies for retailers.
The book “Innovations in Retailing” is intended to make the vision of integrated retail tangible. Not only are different possibilities and technologies presented on the basis of various best-practice examples, but also the usage aspects of retailers and customers are highlighted through expert interviews and customer surveys. Alexander Pinker describes the possibilities that retailers in Germany have to prepare for the future. Through discussions with dealers, associations, customers and technology experts, the Innovation Profiler gets to the bottom of the opportunities for dealers. The book was published by Disserta Verlag in July 2018.
How retailers can prepare for the future
The aim was to be able to bring the shopping experience closer to the customer again. Therefore, by means of cluster analysis, customer segments, exemplary for both retail segments, were defined and combined in ideal-typical customer journey maps.
In order to reinforce the innovation and futurology research, focus groups were also held to discuss the topic of innovations in retail, and expert interviews were conducted with service providers and solution providers, technology developers and associations, such as the German Retail Association. In the book the results are presented, channel preferences and purchase needs are lit up.
“The dealers must go a new way, in order to be able to exist also in the future , say Alexander Pinker, they must understand that the customer does not wait for them, but develops further. In times of Amazon and Co this can be a death sentence for some small retailers. Retailers must therefore learn to experiment and approach new technologies openly, so they will continue to be successful in the future and can even outperform online competition.”
The book is intended to serve as a guide for retailers to help them introduce an innovation system and make the opportunities of their industry more tangible.
The paperback was published in June 2018 with the number ISBN – 10: 3959354622 or ISBN-13: 3959354622 by Disserta Verlag and is available both from Amazon, the publishing house and the classic book trade.