In the course of a Future Ideation Workshop I went with the participants on a search for the potentials in the field of Digital Health. The aim was to show the company the potential of megatrends and technologies and to generate new ideas to modernize and expand the business model.
After an initial definition of the basic characteristics of the company and the industry, the next step was to defuse the individual trends. What are the advantages and disadvantages of movements such as urbanisation, networking or the Sharing Economy? The workshop participants researched and discussed the potential of the trends and finally combined them with the previously defined characteristics of the company and the industry.
This remixing process resulted in completely new ideas that can be quickly applied to the business model based on the megatrends.
The result: New ideas, which in the next phase went into prototyping and long-term conception, thus redesigning and modernizing the business model.