Where does Germany stand when it comes to digitisation? If you ask entrepreneurs and the population, the estimate is that we are in the lower third of the international rankings.
The truth is, however, that we are currently in sixth place among 118 countries. How can such a misjudgement occur and why are Germans so critical of the achievements of the land of poets and thinkers? What is needed is not only an innovation culture in the companies, but one for the entire country.
In a 12-minute journey through the “Pains and Gains” of Germany’s digital ecosystem, innovation profiler and future strategist Alexander Pinker shows where the digital self-conception is currently lacking and what we can learn from Estonia and co. in our understanding of our own innovation culture.
The textile industry will change fundamentally in the next few years. Innovations will find their way into production processes, but also into products, making them more intelligent, versatile and unique. Augmented Reality and Virtual Reality in particular will play a major role in this.
Under the motto “From tradition to innovation”, the Young Textiles Congress on 27 June 2019 invites visitors to St. Gallen, Switzerland, to see how the world’s oldest industries can approach innovation. As a strategist for the future, I will show the participants how AR and VR will change their business.
Actively shaping the future. This is a goal that all companies must face today. Technologies, trends and social movements shape our world and have a constant influence on markets, people and employees. Futures Space helps companies on their way into the future.
The book was published by Disserta Verlag in July 2018.
The year 2030. What will our world look like? Has our life been fully digitalized by then, or have we, perhaps even intentionally, retained a touch of analogy? If you look at current technological developments, in less than 10 years we’ll quickly see ourselves in the sci-fi worlds we know from movies or books.
But how does the future look in our day-to-day work? How can we manage these disruptive projects and what skills does a project manager need in 2030?
My interview with the Project Management Institute Denmark gives an insight into the challenges and opportunities of Project Management 2030. At their conference “Passion of the Profession” in Copenhagen I will speak about the disruption of project management.
Passion of the profession: Interview with Alexander Pinker
Further information about the conference can be found here!
Innovations do not find a home everywhere. Startups and disruptors are looking for special events that a town or city has to fulfil in order to be attractive.
But how can a district such as Miesbach in Upper Bavaria attract innovative lateral thinkers? In an interview with Thomas Klotz for das Wirtschaftsmagazin “Miesbacher Impuls” from autumn 2018 I take a stand on the current innovation landscape in Germany and the success factors for the settlement of start-ups.
“Where Innovations live – How the district remains successful and can become even more innovative”
Thomas Klotz / Miesbacher Impulse
In the winter semester 2018/2019 Alexander Pinker will again teach the lecture “Trend and Innovation Management” at the University of Applied Sciences Würzburg-Schweinfurt.
In an increasingly dynamic business world, managers must learn to think beyond the classic strategy models. Creativity and inventiveness, just like classic business models, are part of the repertoire of innovative corporate management today. The block lecture “Trend and Innovation Management” not only gives an overview of the current technical, media and social innovations and developments, it is also intended to give students an insight into the methods used to identify and exploit trends at an early stage.
The aim is to prepare students for a digital and disruptive world. The aim is to awaken their entrepreneurial spirit and convey the essential steps from the idea to the business model. “The students should be able to recognize and assess the opportunities of the future. Nowadays it is of central importance that employees, managers and managing directors understand what a new technology or a social trend means for a company. In the lecture trend and innovation management the students of the FHWS learn exactly these abilities , so Alexander Pinker. In the lecture the elements of design thinking, trend research and business model frameworks play just as big a role as the creativity of the participants.
The retail sector is increasingly facing new challenges. Rising costs, changes in consumer behaviour and the development of networked technology all call for a rethink. In his first book, author Alexander Pinker, founder of the Medialist Innovation Group, focuses on innovation technologies and digital strategies for retailers.
The book “Innovations in Retailing” is intended to make the vision of integrated retail tangible. Not only are different possibilities and technologies presented on the basis of various best-practice examples, but also the usage aspects of retailers and customers are highlighted through expert interviews and customer surveys. Alexander Pinker describes the possibilities that retailers in Germany have to prepare for the future. Through discussions with dealers, associations, customers and technology experts, the Innovation Profiler gets to the bottom of the opportunities for dealers. The book was published by Disserta Verlag in July 2018.
How retailers can prepare for the future
The aim was to be able to bring the shopping experience closer to the customer again. Therefore, by means of cluster analysis, customer segments, exemplary for both retail segments, were defined and combined in ideal-typical customer journey maps.
In order to reinforce the innovation and futurology research, focus groups were also held to discuss the topic of innovations in retail, and expert interviews were conducted with service providers and solution providers, technology developers and associations, such as the German Retail Association. In the book the results are presented, channel preferences and purchase needs are lit up.
“The dealers must go a new way, in order to be able to exist also in the future , say Alexander Pinker, they must understand that the customer does not wait for them, but develops further. In times of Amazon and Co this can be a death sentence for some small retailers. Retailers must therefore learn to experiment and approach new technologies openly, so they will continue to be successful in the future and can even outperform online competition.”
The book is intended to serve as a guide for retailers to help them introduce an innovation system and make the opportunities of their industry more tangible.
The paperback was published in June 2018 with the number ISBN – 10: 3959354622 or ISBN-13: 3959354622 by Disserta Verlag and is available both from Amazon, the publishing house and the classic book trade.