Do you know it? You have an outstanding product idea or are thinking of an incredible innovation, but the description of your idea won’t really look at your environment. You don’t understand the small details that make your vision so unique. Even drawings are sometimes far away from what they really want to express. By using prototypes this problem can be solved, because with simple means you can present your idea to everyone in an optimal way.
The insurance industry determines our daily lives. Whether life insurance, car insurance or the insurance of our company, the companies in this sector are the central point of contact in many situations in which damage or suffering has arisen. However, despite their central role in society, they are market leaders, such as Allianz or HUG Coburg in Germany, which are extremely traditional and ignore digital change to a large extent.
In the past I already wrote about the chances of Augmented Reality in Business and Marketing. But a lot has changed since the last article. Thanks to companies such as MagicLeap and Microsoft, the technology is constantly evolving and already offers many opportunities in brand management.
In the course of innovations, the first phase of ideation is quickly followed by implementation. Prototypes and experiments have been the order of the day since the Lean Startup method at the latest. With them, innovations are no longer left to pure gut feeling or instinct, but can be validated and optimized. The Experiment Board starts one step earlier.
What distinguishes a Digital Leader? We’ve already talked about trust being a valuable factor in managing change and uncertainty, but what thrust do today’s managers need? In the technical literature one reads about the Digital Leader that he should cross the borders. He should be courageous, different, creative. But what exactly is leadership beyond the edges. What defines such a edges and how can a leader prepare for it?
Every team needs a leader. The founder of a start-up company is not only the boss, he is also a role model for his employees. He must represent the vision of the company full of passion and conviction and exemplify the corporate culture. But he must also be willing to compromise in order to bring the entire team to one level.
Car manufacturers are facing a completely disruptive future. New technologies, mobility concepts and social trends are changing everything. New solutions are needed for the roads, vehicles and cityscapes of tomorrow. This is also necessary because, according to recent studies, urban mobility is deteriorating all over the world. From traffic jams, accidents or enormous air pollution to topics related to e-commerce and parking infrastructure.
The teaching of the future must become more individual, more dynamic and more efficient. Most education experts agree on this, but how should a teacher meet these demands? How can we adapt to the individual needs of each student and offer them a tailor-made and unique learning experience? The answer is Chatbot.
Big Data has fundamentally changed the way we look at the world. In companies, data streams help to optimize manufacturing processes or analyze new market opportunities. In marketing, customer data is the most valuable currency for the marketer. But Big Data also plays a key role in the healthcare industry.