The future belongs to the platform economy. Facebook, Airbnb or Google show how important a networked and collaborative exchange is today. For this reason, more and more start-ups are looking for potential in the working world of the future.
Collaboration is a particular focus here. With a young founding team, I optimized and refined the business model of their platform, which dealt with the future of work, over the course of a year.
From the observation, i.e. the identification of the best potentials on the market and with the later user, to the customer interview, I accompanied the founders on their way to the business model. The findings were collected and discussed and recorded in weekly meetings. Based on the customer surveys and market research, the next step was to develop the business model and define the USPs. On this basis, the first digital prototypes and discussions with partners were conducted.
The result: The group dynamics and the constant view of the customer’s needs have shaped the company’s platform further and further and allowed the business model to mature.